At GITEX Africa in Morocco, I played a key role in the end-to-end marketing and brand execution of our presence on the ground. I managed the creative and visual direction of the stand, including the concept, layout, and execution of all branded elements to ensure a strong and cohesive brand presence. I developed and curated the screen content displayed throughout the booth, and led the creation of a custom 3D animated video featuring our branded character, which acted as a visual anchor and brand mascot to attract and engage visitors. This included defining the character’s look and feel, aligning it with our brand identity, and ensuring consistency across all touchpoints, from motion graphics and screens to physical branding and printed materials. My role bridged strategy, creative production, and on-site execution to deliver a visually impactful, immersive, and memorable brand experience.