For East Banjo, a modern Mexican street food concept, I developed a bold and playful brand identity that captures the vibrant spirit of its cuisine. From a hand-drawn logotype and dynamic typography to a bright color palette inspired by Mexican culture, the brand was designed to feel authentic and full of energy. I extended the identity across packaging, menus, signage, posters, and social media assets, pairing it with catchy taglines like “Where every taco tells a story” and “Let’s taco’bout it.” The result was a cohesive visual language that brought flavor, fun, and personality to every customer touchpoint.